Marketing Specialist, Boston

Work Schedule: Standard (Mon-Fri)

Work Environment: Hybrid

Office Location: Boston, MA

 We are seeking creative, results-driven Marketing Specialists to help build brand awareness, develop strategic marketing initiatives, and expand our market presence across the U.S. This is an exciting opportunity to make your own impact to the growth of a fast-paced, cutting-edge organization in the life sciences and diagnostics field.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement comprehensive marketing strategies and campaigns to promote Bioperfectus products in the U.S. market.
• Collaborate with cross-functional teams to create and execute targeted marketing initiatives that align with overall business goals.
• Craft engaging and informative marketing content, including brochures, website updates, and social media posts, to communicate product benefits and brand messaging effectively.
• Organize and participate in industry events, trade shows, and conferences, acting as a representative for the company to engage with potential customers and strengthen brand visibility.
• Help shape and maintain the company’s brand identity by ensuring consistency across all marketing channels.
• Collaborate with external agencies and vendors to manage marketing assets and campaigns effectively.

Market Research & Competitive Analysis

• Conduct in-depth market research to understand customer needs, industry trends, and competitor activities.
• Use insights from research and analysis to identify new growth opportunities and inform product positioning strategies.
• Monitor industry trends and market developments, providing recommendations to senior leadership for adapting strategies accordingly.

Collaboration & Alignment with Sales

• Work closely with the sales team to ensure alignment between marketing campaigns and sales objectives.
• Support the sales team by providing marketing materials, case studies, and product information that aid in lead generation and customer engagement.

Qualifications & Skills

• Bachelor’s degree in Marketing, Biology, or a related field.
• A minimum of 2 years of marketing experience, preferably in the life sciences, medical devices, or related industries.
• Bilingual proficiency in English and Chinese (written & verbal) is highly desirable.
• Strong creative and analytical skills, with the ability to manage multiple projects and deadlines effectively.
• Proficiency in marketing tools such as Adobe Creative Suite, CRM software, and social media platforms.
• Exceptional communication and presentation skills, with the ability to articulate marketing strategies and results to internal and external stakeholders.

Compensation & Benefits

• Competitive salary based on experience.
• Comprehensive health insurance, retirement plans, and other benefits.
• Opportunities for career development and professional growth in a dynamic, expanding organization.